our journey

how we got started

From helping friends and local small businesses to working with some of the biggest brands in the world.

our story

making things easier for our clients and having fun while doing it

Our founder has a lot of experience with branded merchandise. Over a decade in the pharmaceutical industry handing out merch daily to being the main purchaser of branded merchandise of a healthcare startup.

When Joe started buying branded merchandise he ran into so many issues: outdated processes, no collaborative approach, lack of creative insight, the need to go to many different companies for all items. There had to be a better way without all of these headaches. 

Joe wanted to create the company he wished he had worked with. Fresh Color is what that vision was. Things started working with friends that owned small businesses and other Chicagoland businesses. Now Fresh Color works with some of the most recognizable brands in the world.