Meet Fresh Color CEO, Joe Scott

Born and raised in the Chicagoland area Joe grew up playing sports year round. Design, apparel, and athletics have always been interests and have been parts of the foundation of everything he’s built since.

At the University of Illinois-Chicago, he double-majored in Marketing and Management while being a captain on the Men’s Basketball that participated in two NCAA Tournaments. Post-grad, he became one of Pfizer’s youngest hires. While there he learned how a Fortune 100 company handled its branded merch. It was like a masterclass in the biz.

A decade later, he pivoted to a healthcare startup, where subpar merch vendors sparked an idea. Joe started crafting custom apparel for local businesses on the side—and it exploded.

That side hustle turned into Fresh Color—a company built to help brands Be Seen. He wanted Fresh Color to be a creative partner, an extension of every brand it works with. It’s all about telling their story and making sure they’re seen exactly how they want to be.

But for Joe, it’s bigger than business. Spending many years as a coach at the youth, high school, and college levels Joe knows the impact athletics and role models can have on the youth. Fresh Color gives back, supporting youth sports and arts programs because being seen starts with opportunity.